IBM Spark Design Festival Challenge: Mitigating the global impact of misinformation with an AI browser extension, “IBM CertAIn”

My role:

• UX Designer on a team of 4 designers and researchers

• Participated in design thinking process and discussions with group as we came up with solutions

• Contributed feedback during prototype design process

• Created storyboards, illustrations and co-wrote script for final presentation

• Co-created slides and ran slide deck during presentation

Requirements:

• Two week design challenge (to be done during regular work week as time would allow)

• Final submission was to be a 2-minute video with transcription, including a prototype of our solution

Tools & Techniques:

• Mural, Figma, PowerPoint, WebEx, Adobe Illustrator, and Adobe Stock

• Each team member contributed to the initial research and the development of the solutions.

• Design thinking workshop with team to evaluate options and agree on path forward

Solution:

• Browser extension that validates sources of information on the web page and provides a “CertAIN score” to indicate how accurate the article is.

Challenges:

• Our schedules did not align with each other enough to meet consistently, so a lot was saved until close to the deadline, which added pressure that might have been avoidable.

• None of us were able to attend the extra training sessions that were offered, and this may have helped improve our final presentation.

• We had problems with the transcription process, which we resolved with rapid problem-solving within a tight deadline.

Results:

• Our solution won the “Bronze” award, with the 3rd highest score of 24 entries.