Freelance Designer & Photographer | Websites and branded assets - The Lab Dance Convention | Small business website | WordPress, Adobe Photoshop

Problem to solve: Create a branded informational website that is responsive for multiple devices and can support participant registration, videos (version 2) and social media links.

Solution: I implemented a WordPress template to create an 8-page responsive website, did a photoshoot with my client’s dance students to use as background photos on the website, and created branded promotional fliers and award certificates to give to participants. The logo, faculty headshots, and written content were provided by my client. I also completed a visual redesign of the site and related assets for the following year of the convention.

Impact: In the weeks prior to the dance convention, the website received hundreds of visitors, and approximately 150 students used the website to register for the convention in its first year.