Julia E. Durall

Lead Product Designer

As a Product Designer, I improve user experiences through user-centered, data-informed, creative designs that both simplify complex problems and meet business goals. I’m a seasoned professional, creative and strategic thinker, and a thoughtful, detail-oriented problem-solver.

Recent Projects

  • computer screen showing Environments page of watsonx Assistant

    IBM, Watson Assistant: Reducing deployment delays with multiple staging environments

    Lead UX Designer

    View Project
  • Activity Log from watsonx Assistant

    IBM, Watson Assistant: Creating historical transparency with an Activity Log

    Lead UX designer

    View Project
  • Mockup of IBM CertAIn

    IBM, Spark Design Festival Challenge: Mitigating disinformation with AI browser extension, "IBM CertAIn"

    UX Designer, Storyteller

    View Project

  • Previous projects

    View my portfolio website featuring design projects from 2017-2020

    Open website

Hi, I’m Julia!

In addition to working for 8+ years as a software product designer, these are some key things to know about me:

  • I’ve lived in the Austin, TX area for most of my life.

  • My core qualities are my desire to help, a great sense of responsibility, determination to rise above a challenge, and a deep love for my family, pets included.

  • I have been a creative my entire life, with degrees in Radio-TV-Film production and Visual Communication/User Experience Design, as well as a background in photography and music.

  • I'm resourceful and creative when solving a problem, and thrive when working on a challenging task.